We believe social isn't about selling, but about building a real connection between fan & brand, by tapping in to audience culture.
Using a combination of experience, testing & data we define what our client's audiences engage with online. Without this, strategies and content will fall flat.
We develop branding-driven strategies that find the perfect balance between what audiences want to see, and how our clients want to be perceived. This mindset is what makes our strategies successful.
Content is at the heart of our agency (and any good social strategy), and just like our strategies, our content is audience-first.
Once we've grown our client's communities with energised fans the selling is the easy part. This is why it comes last.
Polydor have worked with Hype Lab since the very beginning and their enthusiasm, dedication, great work ethic and high service levels have remained the same ever since. We love working with them as they are music people. They are grafters and they are always there. They are fast, reliable and great with artists. We have a low turnover of acts with them as they prove their worth every time. We work a wide range of artists with them and they always excel on both content and delivery. 10/10 WOULD RECOMMEND.
Head of Digital, Polydor Records
Having known Nick for over 7 years it’s been a pleasure working with him and his team over the past 3 months, completely overhauling our social strategy and integrating seamlessly with our existing team. The content created has been authentic to our fans as they truly understand the culture around the brand.
Found of UKF & Director @ AEI Group
Having worked with Hype Lab over a number of campaigns we’ve always found them to be thorough, friendly and brilliant with our artists. The way they adapt their ways of working to seamlessly fit the artist and campaign is excellent, they’re also really easy to problem solve with – in short, a pleasure to work alongside!
Managing Director, Insanity Records
Hype Lab have become my go-to digital marketing company. Plans, ideas and making themselves essential members of the team are everything you want from your digital team. You can’t argue with a week-by-week rollout and also the sole goal of growing your artist across every single social media platform. Big-up Hype Lab each every time!
Artist Manager, Insanity Group
I really enjoy working with Hype Lab. They have always been dedicated to the project, full of creative ideas and reliable.
Head of Marketing, Believe Digital
Working with Hype Lab on my artist campaign has been great. They are incredibly communicative, creative and have added a huge amount of value when it comes to the digital comms and social output of our artists.
I have worked with the team at Hype Lab on a number of projects over the past years. They are a super professional and diligent outfit, that adapt very quickly to share your vision and then add the extra layer you need for a successful campaign /growth. They have a great approach to working with new clients and deliver an exceptionally professional service.
Found of Purple Walls Management
The Hype Lab team are excellent. Their attention to detail, keeping up with popular culture and having their finger on the pulse makes them a joy and pleasure to work with!
Head Promoter, Lock N Load Events
I’ve worked with Nick & Hype Lab for many years, and year after year they were able to effectively drive ticket sales and help my events sell out. Great team, highly recommend working with them.
Head Promoter, LWE
Hype Lab have helped deliver quality content and well rounded social media output from our artist roster over the past few years. We have seen exponential growth and record engagement on key platforms and their team have developed trust from our clients to maximise growth. Overall it’s a great partnership!
Founder of Palm Artists
Everything you need to foster an energised community
Supercharge your commercial objectives or community growth
For when you really need your visual content to make a splash. We unlock our network of over 40 creatives
Bring us in to help your team better understand your audience or build a fan-first strategy