Hype Lab

We are the
music social agency

Our mission is to connect musicians, promoters & music brands with their communities.

Our Approach

We believe social isn't about selling, but about building a real connection between fan & brand, by tapping in to audience culture.

Audience Understanding

Using a combination of experience, testing & data we define what our client's audiences engage with online. Without this, strategies and content will fall flat.

Branding-Driven Strategies

We develop branding-driven strategies that find the perfect balance between what audiences want to see, and how our clients want to be perceived. This mindset is what makes our strategies successful.

Audience-Focused Content

Content is at the heart of our agency (and any good social strategy), and just like our strategies, our content is audience-first.

Selling Comes Second

Once we've grown our client's communities with energised fans the selling is the easy part. This is why it comes last.

At Our Core

Audience Understanding

Culture Driven Content

Best-In-Class Strategic Knowledge

Creative Innovation


Straight-Talking Approach

Our Partners

AEI Group Atlantic BB Records Believe Bugged Out Caroline International Decca Records Drum & Bass Arena EMI The Hydra Insanity Records Island Records Made Ministry of Sound Ninja Tune Polydor Sofar South West Four UKF Warner Records



Organic Retainer

Everything you need to foster an energised community

Paid Social

Supercharge your commercial objectives or community growth


For when you really need your visual content to make a splash. We unlock our network of over 40 creatives


Bring us in to help your team better understand your audience or build a fan-first strategy

  • Channel Management
  • Content Creation & Curation
  • Moderation
  • Consultancy & Ideation
  • Community Management
  • Reporting & Analytics
  • Advertising Strategy
  • Ad Placement
  • Reporting & Analytics
  • Ad Creative
  • Consultancy
  • Photography
  • 2D & 3D Animation
  • Video Content
  • Graphic Design
  • Team Training
  • Team Structuring
  • Process Consultancy
  • Social Strategy
  • Creative Strategy

Need help with your socials? Get in touch Or just write to us: olie@hype-lab.co.uk